influencer marketing
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Provided strategic consulting for owned influencer engagement program and awareness campaigns for RealHer Makeup.

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Grew owned influencer program (BeautySquad) from 200 to 1K+ membership and increased monthly Earned Media Value to 10M average from 2M with continual increases in influencer coverage of brand and awareness by 500% YOY. Built U.S., U.K., and Canada influencer social engagement strategy via events, customized mailers, and sponsored partnership opportunities for e.l.f. Cosmetics.

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